Privacy Policy

1. Introduction

JW Marriott Marquis Hotel Dubai ("the Hotel", "we", "us", or "our") is committed to protecting the privacy of members of the Good Company membership program ("the Program"). This Privacy Policy explains how we collect, use, store, and protect your personal information.

2. Information We Collect

When you register for Good Company, we may collect:

• Identity information: Full name
• Contact information: Email address and phone number
• Membership data: Unique member code, membership status, registration date
• Usage data: Transaction history, visit frequency, and services accessed (when applicable)
• Technical data: IP address, browser type, and device information when using our website

3. How We Use Your Information

We use your personal information to:

• Register and manage your membership
• Verify your identity and eligibility
• Provide membership benefits and services
• Communicate with you about your membership, including updates and promotions
• Improve our services and membership experience
• Comply with legal obligations

4. Legal Basis for Processing

We process your personal data based on:

• Consent: You provide consent when registering for the Program
• Contractual necessity: Processing is necessary to fulfill the membership agreement
• Legitimate interests: To improve our services and maintain the security of the Program
• Legal obligation: To comply with applicable UAE laws and regulations

5. Data Storage and Security

• Your data is stored on secure servers maintained by the Hotel and its authorized technology partners.
• We implement industry-standard technical and organizational measures to protect your data against unauthorized access, loss, or misuse.
• Member codes are generated using cryptographically secure methods to prevent guessing or enumeration.

6. Data Sharing

We do not sell your personal information. We may share your data with:

• Hotel operations teams: To verify membership and apply benefits at participating outlets
• Technology partners: Who assist in operating the membership platform, under strict data processing agreements
• Legal authorities: When required by law or to protect our legal rights

7. Data Retention

We retain your personal data for the duration of your membership and for a reasonable period thereafter for record-keeping and legal compliance purposes.

8. Your Rights

In accordance with applicable data protection laws, you have the right to:

• Access: Request a copy of the personal data we hold about you
• Correction: Request correction of inaccurate or incomplete data
• Deletion: Request deletion of your personal data, subject to legal retention requirements
• Objection: Object to the processing of your data for marketing purposes
• Portability: Request transfer of your data in a machine-readable format
• Withdrawal of consent: Withdraw your consent at any time, which may result in termination of your membership

To exercise any of these rights, including access, correction, deletion, portability, objection, or withdrawal of consent, you may contact us by email at mhrs.dxbjw.ays@marriotthotels.com or through our contact page.

9. Cookies and Tracking

Our website uses cookies solely to enable core functionality and to understand how the site is used. We do not use advertising cookies, third-party tracking cookies, or any cookies that share data across other domains or external platforms.

Cookies we use:

• Session and authentication cookies — These are strictly necessary for the website to operate. They maintain your login state, secure your session, and enable navigation across the membership portal. Without these, the website cannot function.
• Analytics cookies — These help us understand how visitors use the site, such as which pages are visited and how members navigate through the portal. Data is collected in aggregate and is not used to identify individual users. These cookies are operated internally and no data is shared with third-party analytics providers.

Your choices

You may configure your browser to block or delete cookies at any time. However, please be aware that as all cookies on this site are necessary for its operation, doing so will prevent you from accessing the Good Company membership portal and its features.

Security verification

This site uses Cloudflare Turnstile to protect against automated abuse. As part of this, Cloudflare may process limited technical data such as your IP address and browser characteristics solely for the purpose of distinguishing human visitors from automated traffic. This is not used for tracking or profiling. Cloudflare's processing is subject to its own Privacy Policy and Terms of Service.

We do not engage in cross-domain tracking, behavioural profiling, or any sharing of cookie data with third parties for commercial or marketing purposes.

10. Children's Privacy

The Good Company program is not intended for individuals under the age of 18. We do not knowingly collect personal data from children.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Material changes will be communicated via email or through the Good Company website. Continued use of the membership after changes constitutes acceptance of the updated policy.

12. Contact Us

For questions, concerns, or requests regarding your personal data, please contact:

JW Marriott Marquis Hotel Dubai
Sheikh Zayed Road, Business Bay, PO Box 121000
Dubai, United Arab Emirates
T +971 4 414 0000
mhrs.dxbjw.ays@marriotthotels.com
Submit a privacy or data rights request
goodcompany.ae